Alex Cooper’s journey from college soccer player to podcasting powerhouse is a compelling narrative of ambition, reinvention, and entrepreneurial savvy. This article delves into the financial milestones of the “Call Her Daddy” host, exploring her various income streams and providing an estimated overview of her net worth in 2025.
The Rise of a Podcasting Powerhouse
Before commanding multi-million dollar deals, Alex Cooper honed her competitive spirit as a Division I soccer player at Boston University. This drive translated seamlessly into her media career, starting with a role at Dirty Water Media. This early experience laid the groundwork for her future success, giving her a taste of the entertainment industry and sharpening her on-air presence.
Cooper’s breakthrough came with the launch of “Call Her Daddy” alongside Sofia Franklyn. The podcast’s unfiltered discussions of sex and relationships quickly garnered a massive following, transforming the show into a cultural phenomenon. Though the highly publicized split with Franklyn presented a significant challenge, Cooper emerged stronger, securing sole ownership of the podcast and setting the stage for unprecedented growth.
From Spotify to SiriusXM: A Trajectory of Millions
In 2021, Cooper inked a groundbreaking $60 million exclusive deal with Spotify, catapulting her into the upper echelons of the podcasting world. This move not only solidified her influence but also signaled a shift in the industry, demonstrating the burgeoning financial power of podcasting personalities.
However, Cooper’s ambition didn’t stop there. In 2024, she signed an even more lucrative deal with SiriusXM for a staggering $125 million over three years. This agreement, which commenced in 2025, granted her full control over “Call Her Daddy” and her Unwell Audio Network, encompassing advertising, distribution, and content rights.
Alex Cooper’s Net Worth: Deciphering the Figures
Estimating Cooper’s precise net worth is challenging due to the often-private nature of celebrity finances. Early 2025 estimates ranged from $60 million to $98 million. This discrepancy likely stems from the evolving nature of her businesses, the timing of valuations, and the various methodologies employed.
Beyond the Mic: Diversifying the Empire
Cooper’s entrepreneurial endeavors extend beyond podcasting. In January 2025, she launched Unwell Hydration, a beverage line in partnership with Nestlé. This venture signifies her commitment to diversifying her income streams and building a multifaceted brand. Further amplifying her business acumen, Unwell Hydration secured a $3 million+ sponsorship deal with the National Women’s Soccer League (NWSL) in March 2025, marking a significant foray into the sports marketing arena. While the exact financial benefit to Cooper remains undisclosed, this partnership undoubtedly contributes to her overall wealth and brand recognition.
Income Breakdown and Future Projections
| Income Source | Estimated Earnings/Value | Notes |
|---|---|---|
| Barstool Sports | Up to $500,000/year | Including potential bonuses; represents her early career earnings. |
| Spotify Deal (2021-2024) | $60 million (3 years) | A pivotal deal, significantly raising her profile and income. |
| SiriusXM Deal (2025-2027+) | $125 million (3 years+) | More than double her Spotify earnings, granting greater control and ownership. |
| Unwell Hydration | Undisclosed | Likely a significant contributor to her overall wealth, with potential for growth. |
| Endorsements & Merch | Undisclosed | Another substantial income stream, leveraging her strong social media presence. |
While the exact figures remain elusive, it’s evident that Alex Cooper has built a substantial financial empire. Her story serves as a compelling example of how to leverage a personal brand in the digital age, demonstrating the power of savvy negotiations, audience engagement, and entrepreneurial vision. As the media landscape continues to evolve, it will be fascinating to observe the trajectory of both Cooper’s career and net worth.
Call Her Daddy & Beyond: A Look Ahead
Cooper’s move to SiriusXM likely signals a broader shift in the podcasting industry, potentially empowering other creators to seek greater ownership and control over their content. The long-term impact of such exclusive deals on listener access and platform competition remains a subject of ongoing discussion and research.
Beyond “Call Her Daddy,” Cooper’s entrepreneurial ventures suggest a focus on long-term brand building. The future of Unwell Hydration, with its potential for expansion into new markets and product lines, will undoubtedly play a significant role in her continued financial success.
While definitive conclusions about Cooper’s precise net worth remain challenging, it’s clear that her journey is one of remarkable achievement. Her story is not just about financial gain; it’s a testament to the power of hard work, adaptability, and the ability to cultivate a loyal audience in the dynamic world of digital media. As she continues to innovate and expand her brand, it’s highly probable that her net worth, influence, and impact will only continue to grow.
